DREAM CRUISES TO SET A NEW WORLD RECORD FOR WORLD DREAM

Builds market anticipation for the arrival of Asia’s newest luxury cruise ship in November
Expands your world with indulgent amenities and exciting new experiences

Hong Kong, 15 September 2017 – Dream Cruises is making a big splash in the market ahead of the much-awaited arrival of World Dream with a grand kick-off celebration showcasing all the new fun experiences that await guests, and getting everyone to take part in breaking a world record.

The excitement begins with Dream Cruises’ innovative “#TogetherWeBuildDreams” campaign, which engages consumers in the building of the world’s largest LEGO® cruise ship. The 8.44-meter cruise ship replica of World Dream is expected to be certified by the Guinness Book of World Records and completed in time for World Dream’s arrival in Hong Kong.

This November, Dream Cruises will take families, couples and groups into a world of wonder on board World Dream with fascinating journeys to exotic and popular destinations in Asia, enhancing every voyage with new world-class entertainment and recreation features, including a state-of-the-art virtual reality and game zone, dazzling laser and fireworks displays and new signature shows, as well as new dining concepts and expanded duty-free shopping and marketplaces.

World Dream began construction in February 2016 with the traditional steel cutting ceremony at the Meyer Werft shipyard in Papenburg, Germany.   Her recent float out from the shipyard was another key milestone, and soon, she will travel across the River Ems to the North Sea to embark on an epic journey home to Asia.

“World Dream will play a key role in Genting Cruise Lines’ growth strategy in Asia.  By building on the success of her twin sister ship Genting Dream, World Dream is expanding our capacity and strengthening our market leadership in the region,” said Mr. Kent Zhu, President of Genting Cruise Lines. “ We are as excited to welcome World Dream at her homeports in Hong Kong and Nansha this November to further grow the Pearl River Delta as a cruise centre and increase the FlyCruise market in this part of Asia.”

World Dream will start sailing from Hong Kong on 17 November and from Nansha on 19 November, and take guests on two weekly alternating 6-day/5-night itineraries to exotic and popular destinations including Boracay and Manila in the Philippines and Ho Chi Minh and Nha Trang in Vietnam, as well as 3-day/2-night weekend cruise from Hong Kong around the Pearl River Delta.

“The making of World Dream is a truly monumental endeavour and we are delighted to celebrate the anticipated arrival this November of our newest luxurious ship with this remarkable LEGO® project. At Dream Cruises, we aim to inspire and push the boundaries in vacation experiences.  This project is a great metaphor for our remarkable journey,” said Mr. Thatcher Brown, President of Dream Cruises Lines.  “We are focused on consistently delivering the Dream Cruises’ luxury brand experience which is ‘Asian at Heart and International in Spirit’. World Dream will reinforce our commitment to exceptional service. With our new facilities, we are creating enhanced and targeted vacation experiences for families and couples as well as MICE and special interest groups.  We are also setting a new standard for our Dream Palace with our new all-inclusive concept.”

Maintaining its market leadership position in the Pearl River Delta, World Dream will proudly continue Genting Cruise Lines’ 24 years of commitment to cruising in Asia, supporting tourism and related industries at large.

“We are excited to welcome the maiden voyage of World Dream and her first homeport season in Hong Kong. The deployment of World Dream to Hong Kong, offering a world-class cruising experience, strengthens the city’s position as Asia’s cruise hub and enhances its attractiveness as a cruise destination. The Hong Kong Tourism Board (HKTB) will continue to work closely with Genting Hong Kong and other cruise partners through collaboration and regional alliances to attract more visitors and fuel the growth of Hong Kong’s cruise and tourism industry, “said Anthony Lau, Executive Director of the Hong Kong Tourism Board.

Purposely built for Asia, World Dream will have a capacity of 3,400 guests and 1,686 staterooms with triple and quad sharing, 70 percent of which will have magnificent views of the ocean. New features and facilities include:

Dining: New Vintage Room chef table in partnership with Penfolds Wine, and two new seafood and steakhouse restaurants, which will be among the 35 restaurants and bar concepts.

Entertainment: The largest virtual reality game zone at sea including state-of-the art Vesaro car racing simulators, new signature shows including “Sogno” and “Some Like It Hot” crossover classic and Latin ballroom show, new laser shows and ongoing fireworks displays, redesigned outdoor plaza, and new programs for families, children and teenagers.

Dream Palace: New all-inclusive concept designed to enhance the first-class experience for Dream Palace suites and garden penthouses with an unparalleled array of complimentary on-board and in-room services, including the new al fresco seafood dinner at the private pool deck.

Retail:  Expanded duty-free shopping with new shops and brand partners, a beauty bar with personal beauty consultants, interactive product wall, and new marketplace and bazaars.

Wellness: New specially-designed spa packages based on organic products and traditional and western treatments, which are combined with fitness for a truly holistic and healthy holiday at sea.

To build on the excitement of World Dream’s impending debut, consumers and LEGO® enthusiasts will have the chance to join fellow LEGO® builders from around the region to take part in this unprecedented world record attempt by logging into www.facebook.com/dreamcruiseshq for live feeds. The world-record breaking initiative will be led by Andy Hung, the first LEGO® Certified Professional in Greater China region.

“I am truly honoured to take part in this meaningful project to commemorate the inaugural voyage of World Dream, which will once again put Hong Kong on the map as the first homeport of Asia’s newest luxury cruise ship,” said Andy Hung, Director of Legend Creative. “This will be our biggest LEGO® ship structure challenge to date, and we are very excited to make history in collaboration with fellow LEGO® enthusiasts from different regions in Asia. We look forward to make this dream a reality!”

As part of the campaign, Dream Cruises will hold roadshows where consumers who booked their 5-night cruise (balcony deluxe and above) can participate in the actual building of the balcony cabin model, which will be included in the final record-breaking ship replica of World Dream.  

countdown celebrations for World Dream’s arrival

(L to R) Mr. Andy Hung, Director of Legend Creative; Mr. Troy Taylor, General Manager of LEGO Group, Hong Kong & Taiwan; Mr. Kenneth Wong, General Manager, MICE & Cruise of HKTB;  Mr. Kent Zhu, President of Genting Cruise Lines; Mr. Thatcher Brown, President of Dream Cruises; Ms. Grace Chan, Hong Kong celebrity; Ms. Becky Ip, Deputy Executive Director of HKTB and Ms. Christine Li, Head of Marketing, Senior Vice President of Genting Cruise Lines kicked off the countdown celebrations for World Dream’s arrival.

For more information about Dream Cruises, please visit dreamcruiseline.com, and follow us on Facebook, Weibo and Weixin.

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