Beijing, 28 July 2016 - Dream Cruises, the first-ever Asian luxury cruise line, today announced that guests onboard the inaugural cruise ship Genting Dream will be able to indulge their passion for the finer things in life at the world’s first JOHNNIE WALKER HOUSE at sea.
Built around the theme of ‘whisky conversations’, the JOHNNIE WALKER HOUSE serves as an exclusive embassy for luxury Scotch whisky and is a place for consumers to discover the rich heritage of Scotch whisky. Each JOHNNIE WALKER HOUSE is specially designed to educate and inspire guests by providing them with a luxurious environment which encapsulates the history, provenance, and pioneering spirit of the JOHNNIE WALKER brand.
The sophisticated JOHNNIE WALKER HOUSE experience is just one example of a huge and exciting array of food and beverage options, ranging from finest dining to enthralling entertainment to be enjoyed by guests during Genting Dream’s transformational journey at sea.
JOHNNIE WALKER HOUSE on Genting Dream will retain the signature features that make JOHNNIE WALKER HOUSE across the globe unique. When visitors step into JOHNNIE WALKER HOUSE on Genting Dream, they will be transported into an exclusive environment complete with a tasting bar where they can enjoy the pinnacle of whiskies from the JOHNNIE WALKER Super Deluxe portfolio. Guests can also see a ‘whisky constellation wall’ dedicated to the JOHNNIE WALKER heritage of the Art of Blending, providing a comprehensive index for Scotch Whisky Distilleries which provides JOHNNIE WALKER’s access to over 7 million casks of whiskies to create their blends. There is also a Blending Table for immersive and intimate whisky conversations, surrounded by a stunning malt wall display.
The JOHNNIE WALKER HOUSE on Genting Dream also offers valued guests an exclusive opportunity to appreciate, taste and purchase a selection of the rarest John Walker & Sons variants and single malts that are not available elsewhere, alongside an enriching mentoring experience. Bottles may be purchased duty free and personally engraved at the HOUSE. In addition, unique JOHNNIE WALKER Scotch Whisky cocktails and JOHNNIE WALKER whisky and food pairing menus will be offered on board Genting Dream.
The JOHNNIE WALKER HOUSE represents one of a larger selection of inspirational food and beverage experiences to enjoy on board Genting Dream which caters to the large and rapidly growing high-end market in China and Asia. Dream Cruises offers inspirational luxury, which is Asian at heart and international in spirit, delivering the highest levels of onboard guest service and spacious comfort in the region. Genting Dream, currently undergoing fit-out at shipbuilders Meyer Werft in Papenburg, Germany, will debut from her homeport of Guangzhou (Nansha) in November this year.
Dream Cruises President Mr. Thatcher Brown and Mr. Lawrence Law, Global Director - JOHNNIE WALKER Super Deluxe Luxury Portfolio JOHNNIE WALKER HOUSE, announced the partnership of the two brands by unveiling eight bottles of JOHNNIE WALKER Blue Label each engraved with the Dream Cruises logo during a special Dream Cruises roadshow event in Beijing.
Mr. Thatcher Brown said, “We are delighted that Genting Dream will feature the world’s very first JOHNNIE WALKER HOUSE at sea. Whisky appreciation in Asia is significant and growing, and guests on Genting Dream will be able to learn more about the art of producing the very finest Scotch whiskies. I’m sure they will also greatly enjoy appreciating some of the world’s most prestigious Scotch whiskies in the company of fellow connoisseurs.”
Mr. Lawrence Law added, “At JOHNNIE WALKER HOUSE, we are constantly innovating new and unique whisky experiences to cater to the demand of luxury consumers today. With the launch of JOHNNIE WALKER HOUSE on Genting Dream, we are creating a flagship home for Scotch whisky at sea. This is an exciting moment for JOHNNIE WALKER in Asia and we look forward to introducing and exploring our heritage and brand to a new audience, on board this stunning new ship.”
JOHNNIE WALKER HOUSE is one of the many exciting food and beverage options that will be available on board Genting Dream. With a culinary emphasis on Asia, Genting Dream will offer discerning guests a highly diverse range of the finest dining, and an unprecedented culinary experience where – from sunrise to sunset – indoors meets outdoors, delivering guests a unique at-sea dining concept.
Guests will enjoy discovering an eclectic array of over 35 restaurant and bar concepts where they can indulge in the very best of Chinese regional, Asian and international cuisine, with an emphasis on quality and authenticity. On board they will find the best of Genting brands brought together for their enjoyment, including Southeast Asian restaurant Food Federation, a menu offering Japanese classics at Umi Uma, a sophisticated afternoon high tea at Palm Court. Alternatively, the menu at Crystal Life Cuisine has been put together with healthy eating in mind. For something different, fine-dining Chinese restaurant Silk Road turns into a cabaret and burlesque show late in the evening.
Other entertainment options onboard include legendary Singaporean nightspot Zouk which is bringing its unforgettable parties to the sea for the first time. Guests on board Genting Dream can dance to world class DJs day and night and enjoy a dazzling fireworks display at Zouk. Alternatively, guests can head to Bar 360 where the unique 360-degree design allows guests to enjoy live entertainment from all angles. There are also five beautiful private karaoke rooms on board, or for something different have a pint of draft beer at the English style pub Red Lion. The Wine Vault will feature an extensive wine list for all guests to enjoy, from the old world to the new world wines. And for a celebration, the aptly named Bubbles features an extensive selection of the finest Champagne, making it the ideal place to relax and celebrate with family or friends.
For more information about Dream Cruises, please visit dreamcruiseline.com，and follow us on Facebook, Weibo and Wexin.
About JOHNNIE WALKER HOUSE TM
JOHNNIE WALKER®, the most widely distributed Scotch Whisky brand in the world, showcases its whisky culture in innovative ways at the JOHNNIE WALKER HOUSE, with locations in Beijing, Seoul, Chengdu, Taipei, Mumbai, Johannesburg, Singapore, Auckland, Brisbane, Paris, Amsterdam, and Atlanta. Each JOHNNIE WALKER HOUSE was specially created to encapsulate the JOHNNIE WALKER brand experience and immerse consumers in the brand’s history, provenance and pioneering spirit. Inspired by the idea ‘whisky conversations,’ the JOHNNIE WALKER HOUSE is a place for consumers to discover the rich heritage of Scotch whisky. JOHNNIE WALKER HOUSE serves as an exclusive embassy for luxury Scotch whisky, and meets consumer demand for brands that exude true heritage, craftsmanship and exceptional quality.
To find out more about JOHNNIE WALKER HOUSE, visit www.johnniewalkerhouse.com