Dream Cruises to Launch the First-Ever Penfolds Flagship Wine Vault at Sea

Genting Dream is also home to one of only five commemorative Penfolds Aevum Imperial Service Rituals

Hong Kong, 1 November 2016 - Dream Cruises, the first-ever Asian luxury cruise line, today announced a partnership with iconic Australian winemaker Penfolds to bring the world’s first Penfolds Flagship Wine Vault at sea on board Genting Dream, named Penfolds Wine Vault.

Wine connoisseurs on board Genting Dream will be able to indulge in an array of rare wines and fine vintages from one of the world’s leading wineries, including Penfolds Bin 170 which celebrates the winemaker’s 170th anniversary and Penfolds Grange 2010, which has no less than three perfect scores of 100 points from highly respected international wine critics.

For those who prefer a more refreshing, yet exclusive, white wine, Genting Dream will feature Penfolds Yattarna, an exceptional Chardonnay that is the result of one of the most comprehensive, focused and highly publicised wine development projects ever conducted in Australia. The food pairing opportunities are boundless as Genting Dream expert chefs and sommeliers work to ensure that only the finest wines are served to match the culinary delights served from one of the ship’s many state-of-the-art kitchens.

Penfolds Wine Vault stores a wide range of Penfolds finest labels of both red and white wines, and will be manned by a sommelier during certain hours of the day to enhance guests’ Penfolds experience.

As part of the collaboration, Genting Dream will also become home to the ultra rare Penfolds Aevum Imperial Service Ritual, a distinctive vessel specially handcrafted by legendary European glass and crystal house Saint-Louis and one of only five in the world.

Designed to hold the 2012 Penfolds Grange Imperial in honour of the winemaker’s flagship brand and one of the most highly regarded Grange vintages, the Aevum Imperial Service Ritual aboard Genting Dream will be the only one showcased at sea.

The Penfolds Aevum Imperial Service Ritual characterises craftsmanship, expertise and tradition for the perfect pour. Rare and refined, this crystal masterpiece objet d'art is hand-blown for elegant balance, captivating movement and precision, all traits that are shared with Dream Cruises. Aevum takes its name from the Latin term for ‘everlasting time’.

Mr. Thatcher Brown, Dream Cruises President, said, “We are delighted that Genting Dream will not only provide our guests with the finest vintages that this legendary wine maker has to offer, but that we will also be able to showcase one of only five of the exquisite Penfolds Aevum Imperial Service Rituals. This perfectly matches our commitment to bring dreams to life through a luxury vacation experience with only the finest products, service and standards – values that are shared by Dream Cruises and our newest partner, Penfolds.”

Mr. Peter Gago, Penfolds Chief Winemaker, said: “It is extremely exciting to be part of the history-making inauguration of Genting Dream. As wine culture becomes an increasingly important part of the luxury travel experience, it’s my pleasure to see the extremely rare Penfolds Aevum Imperial Service Ritual find its home aboard this magnificent cruise ship. We look forward to a continued partnership with Dream Cruises to offer a truly unique wine experience featuring collectible wines and rare vintages at the new Penfolds Wine Vault at sea.”

At the entrance to Penfolds Wine Vault will be a stunningly beautiful wine dispenser fashioned out of hardwood, glass and stainless steel which can serve wine by the glass at the perfect temperature from a choice of eight reds and eight whites. An additional two dispensers will be placed outside The Lido, Genting Dream’s all-day indoor/outdoor contemporary buffet restaurant.

In addition, special wine tasting events at Penfolds Wine Vault will form part of the ship’s overall enrichment activities.

For more information about Dream Cruises, please visit dreamcruiseline.com,and follow us on Facebook, Weibo and Wexin.

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About Penfolds

Since 1844, Penfolds has played a pivotal role in the evolution of winemaking with a history and heritage that profoundly reflects Australia’s journey from colonial settlement to the modern era. Penfolds collection of benchmark wines were established in a spirit of innovation and the constant and endless pursuit of quality, evidenced from the secret bottling of Grange in 1951 and the unbroken line of vintages of what is now Australia’s most iconic wine. Today, the collection continues to display the distinctive and consistently recognisable Penfolds ‘House Style’; the ultimate expression of Penfolds time-honoured tradition of sourcing the best fruit from the best regions. Historic blends, significant milestones and heritage vineyards have been honoured by a lineage of custodians whose courage and imagination, precision and humility have ensured Penfolds remains true to its original values while remaining relevant for current and future generations. The stories and philosophies behind each label bring a timeless quality, making Penfolds wines special and compelling for collectors and drinkers the world over.